About

The Collative is a blog that shares stories, ideas and resources for creative freelancers and entrepreneurs.

Whether artists sharing their creative process and jamming on their style, or entrepreneurs sharing how they got started and faced challenges in their business, you’ll find content to inspire you to bring your own creative projects to life.

The Collative aims to inspire through storytelling. I don’t believe in a one-size-fits-all path to happiness, success or creative fulfilment. And rather than offer one, instead I want to share stories of people who are making incredible things happen and creating change on their own terms. Rather than a rule book, think of this site as a playbook of ideas and inspiration; take whatever serves you and leave the rest.

A big part of this site’s mission is to provide a platform to unearth and celebrate independent creatives. You’ll find stories of people who are making awesome things, seeking creative freedom, bringing handmade quality and skills back to the market, offering better choices for consumers, and creating a positive social impact along the way.

I don’t get too hung up on labels and definitions and I believe everyone has the capacity to be creative. I use the term to refer to someone who embodies a certain spirit – someone who values feeling fulfilled, honing their craft, a sense of purpose and improving people’s lives as much as financial returns – though there’s nothing wrong with those too! In fact, if my years as a business journalist have taught me anything, it’s that those who are in it for more than just the money tend to be the ones with the greatest capacity to earn.

And finally, my hope is simply to provide you with a great read that can energise and inspire you whenever you need it, rather than making you feel strung out or like you’re not enough.

Read about innovators and change makers and get inspired by their stories, courage and heart; many have gone against the grain to carve out a creative path that aligns with their own values, rather than conventional wisdom, rewriting their own rules as they go.

Most of all, I hope to inspire you to create the thing you wish existed, or the thing that makes your soul sing – whether as a business or simply for pleasure. That’s something I’d like to see more of in this world.

About me

My name’s Steph Welstead and I’m a business journalist and editor, specialising in entrepreneurship. I set up The Collative in April 2013 to create a space to share tips, resources and inspiration for freelancers in the creative industries.

Over the past 10 years I’ve worked both in-house and as a freelancer for publications and organisations including Growing Business magazine, Startups.co.uk and Nesta.

Please note, I don’t publish guest posts or reviews on The Collative at this time.